> Freelance content & brand strategy, and AI-powered content production. Senior brand judgment — the kind that makes content actually land — now paired with a workflow that ships it faster.
For 10+ years I led content and brand strategy for enterprise and consumer brands, agency-side — shaping positioning, voice and storytelling, and building content that earns attention. Now independent, you get that same senior judgment, paired with an AI-first production workflow that ships sharper content, faster, without losing quality or brand safety.
Positioning, voice, narrative and content frameworks that make a brand stand for something.
Copy, visuals, video and audio — produced with an AI-first workflow, on-brand and ready to publish.
One idea turned into a full set across formats and personas — more content, less effort.
Executive and founder presence, LinkedIn growth, and community that compounds over time.
The brief: make "cloud computing meets climate change" arresting, not abstract. As part of the team, I led the concept and copy while we built a surreal, on-brand visual world with AI — a polar bear on a shrinking iceberg, a rocket-riding rabbit, a fox running energy ops — paired with punchy, swipe-driving copy. A collaborative effort.
I set the angle, the message and the brand fit — the thinking AI can't do for you.
Research and copy, then visuals, video and audio — produced fast, at volume, on-brand.
Every piece checked for accuracy, tone and brand-safety — ready to publish, not just generated.